WOW eNewsletter

Vol 4 Iss 5 May 2009

Quote of the Month

What I do today is important because I am exchanging a day of my life for it. ~ Unknown

Teleseminar Secrets

Teleseminars are fast becoming a viable tool for marketing our businesses offline. Many of us are finding that working our business online is good but adding the offline component adds that extra oomph that online alone fails to provide.

There are many ways to market your business offline such as print ads, attending seminars and direct mail. However, by far the least expensive way to market your business is through teleseminars.
Not only do they allow you to grow your customer base, but you can also create resale products.

One simple idea to turn your teleseminar into a product is through transcripts. These are typed copies of your teleseminar that contain information that others want and need to know.

Another simple idea is to hold your teleseminar with just a small group of folks. Have them ask you questions about your business that are commonly asked of you. Questions that when you meet up with others, when they ask you about what you do, you routinely have to answer. Then create a CD and hand it out like a business card or simply sell it!

Now that you have a couple of ideas, let's talk about the five mistakes most newbie teleseminar hosts make.

  1. Not starting on time
  2. No mute control
  3. Failing to record the call
  4. No call to action
  5. Selling before adding value
Avoid these common mistakes and you will be ahead of the game.

Number one, not starting on time, can equate to lack of trust to your participants. Remember, their time is valuable too!

Number two, the problems are obvious. Know how to use your service before you host your call. If you are using it for the first time, go through their training, if they offer it, or do a test call.

Number three, failing to record the call, will cost you money in the long run. We have just briefly  touched on a couple of examples on how you can profit from teleseminars. That is just the proverbial surface.

Number four, no call to action. Use every opportunity to clearly state what you want your listeners to take action on or they won't take any action. However, be careful about number five...

Number five, selling before adding value. Always provide valuable content. Show your expertice. Remember, you may not feel like a 'guru', but you are to someone. Then after you have proven your credibility you will find your listeners, when given clear action steps, will take the desired action.

It's all about building relationships. So be natural. Speak like you are speaking with friends. Add a touch of enthusiasm and you will have more fun and so will your listeners.

I hope I have opened the door to a new tool that you will put into your marketing arsenal. If you have questions or concerns, I hope you will voice them and I'll be sure to share them next month in our Subscriber Feedback section.

©2009 Ginger Marks


Tip for Success

5 Tips to Jump Start a New Business
by Christine Banning, SCORE VP Corporate Relations

  • Create a brand. Spend a little money to create a professional logo, business card and stationery. Present a professional image.
  • Ramp up Online. Make creating a Web site a top priority. A Web site is today's calling card. You really shouldn't do without one. Give people a place to go to learn about your business.
  • Make Your First Sale. This is key. Get that first sale even if it's friends or family at a discounted rate. This counts as getting started, so go for it.
  • Promote Testimonials. Get testimonials from your first sales. Start building credibility for your business from day one.
  • Build Buzz. Be creative. Look for a special promotion, big event, email campaign or something out of the norm for your business to get people talking about you, your product or service.
Brought to you by SCORE "Counselors to America's Small Business."